Marketing for SME’s

Marketing is an absolute necessity for businesses to connect, communicate and interact with the market. As a business owner you need to exercise all marketing strategies in a well monitored platform, while having absolute control over it. The following aspects of Marketing and its necessity were shared in a business decision makers guest event by the Founder of Entrebator, Sri Narayana Bhupan, in the sanest way possible. I’m taking this opportunity to share these pointers with all my readers. I hope you are benefited. Please comment your thoughts as well.

Aspects of Marketing

Sales is the process of looking for an end customer in order to do business. It’s also prospecting of your potential customer and targeting those customers. The most important aspect of sales is that the Interaction ends in a money transaction.

Advertising is the capability to draw attention towards your product and company. More importantly it’s the ability to trigger a curiosity and create hype about your company and your product.

Branding is a key process which helps in establishing your brand and enabling brand recall or exhibit a consistency with your customer. It is vital for small businesses in creating a Brand value. But the most salient characteristic of branding is that it helps in presenting the values that you stand for.

Networking in actuality is acquiring market knowledge and understanding your stand point in the market. It also means you are a part of a knowledge imparting environment, to ensure strategized development. The note-worthy aspect of Networking, which is usually overseen, is that it helps in identifying influential contacts or Influencers who can help you with timely guidance.

Public Relations or Market Relations is the aspect of marketing where you boast about your company and give the public an outlook of who you are and what you stand for. Also you use this platform to provide a means of ventilation for customers to create a sense of contentment.

All the above are various methods of marketing yourself and your company. It is usually fractured and scattered. In order to successfully expand your company and set your business in an auto pilot mode, the above mentioned 5 factors will make it possible.

These are the thoughts I can share with you from what I’ve learned.

I’m sure some of you would have been benefitted out this short read. Please do comment your thoughts on the aspects of marketing that you think are vital. Feel free to debate on the above mentioned pointers.

Shubh Laabh.

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9 thoughts on “Marketing for SME’s”

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  4. Monica says:

    This content is very informative about marketing aspects like sales,pr,marketing,branding,networking ……. In a business these are very important strategies with a good content …….thank you for sharing your thoughts…….

  5. KARTHIK says:

    Its useful words for a business entrepreneur to run Business

  6. Reeba says:

    this is a valuable content for a business owners to understand the basic of business

  7. Great content but I would expect this to be even more detailed, as this is a vast and very crucial subject for all entrepreneurs.


  8. This is a good read. Got a quick idea about the five important aspects of marketing for my business.

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